Analysis

Analysis

Seasonal Breakdown: “Resolution Season” 2023/2024

By Cat Hausler
November 21, 2023

Analysis

How Connected TV Will Weather the Great Content Drought of 2024

By Jacob Trussell
October 13, 2023

Analysis

The Data-Backed Holiday Timeline

By Isabel Greenfield
October 6, 2023

Analysis

The Streaming Generation Gap Is Smaller Than You Think

By Frankie Karrer
September 26, 2023

Analysis

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Analysis

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Analysis

The Impact of Evergreen CTV Campaigns

By Isabel Greenfield
August 9, 2023