# MNTN Research: Connected TV Trends \& Insights

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## Pages
- [Home](https://research.mountain.com/)
- [Seasonal Alerts](https://research.mountain.com/seasonal-alerts/)
- [About MNTN Research](https://research.mountain.com/about/)

## Posts
- [Over a Quarter of Marketers Measure CTV Success by Conversions and Sales](https://research.mountain.com/trends/over-a-quarter-of-marketers-measure-ctv-success-by-conversions-and-sales/)
- [Ad\-Supported Tiers Now Own 28% of Streaming Revenue](https://research.mountain.com/trends/ad-supported-tiers-now-own-28-of-streaming-revenue/)
- [52% of Streaming Subscribers Would Pay Extra To Avoid Repeat Ads](https://research.mountain.com/insights/52-of-streaming-subscribers-would-pay-extra-to-avoid-repeat-ads/)
- [Outcomes Are Top of Mind for Advertisers at the 2026 Upfronts](https://research.mountain.com/trends/outcomes-are-top-of-mind-for-advertisers-at-the-2026-upfronts/)
- [Sports Content on Major Streamers Grew 77\.5% YoY](https://research.mountain.com/trends/sports-content-on-major-streamers-grew-77-5-yoy/)

## Categories
- [Advertiser Trends](https://research.mountain.com/trends/)
- [Consumer Insights](https://research.mountain.com/insights/)
- [Ad Creative Analysis](https://research.mountain.com/creative-analysis/)

## Optional
- [Sitemap index](https://research.mountain.com/sitemap_index.xml)