# MNTN Research: Connected TV Trends \& Insights

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## Pages
- [Home](https://research.mountain.com/)
- [Seasonal Alerts](https://research.mountain.com/seasonal-alerts/)
- [About MNTN Research](https://research.mountain.com/about/)

## Posts
- [As AI Degrades the Path to Customers, CTV Is How Brands Reach Them](https://research.mountain.com/trends/as-ai-degrades-the-path-to-customers-ctv-is-how-brands-reach-them/)
- [Travel Brands Can Win the Inspiration Window with Premium Content](https://research.mountain.com/insights/travel-brands-can-win-the-inspiration-window-with-premium-content/)
- [How to Win Q4 2026: 4 Trends Shaping the Season](https://research.mountain.com/insights/how-to-win-q4-2026-4-trends-shaping-the-season/)
- [64% of Americans Pay for a Sports SVOD Subscription](https://research.mountain.com/trends/64-of-americans-pay-for-a-sports-svod-subscription/)
- [Your 2026 Guide to Back\-to\-School CTV Creative](https://research.mountain.com/trends/your-2026-guide-to-back-to-school-ctv-creative/)

## Categories
- [Advertiser Trends](https://research.mountain.com/trends/)
- [Consumer Insights](https://research.mountain.com/insights/)
- [Ad Creative Analysis](https://research.mountain.com/creative-analysis/)

## Optional
- [Sitemap index](https://research.mountain.com/sitemap_index.xml)