Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for advertisers to reach consumers during the holiday season. The survey found that Connected TV users are getting their gift ideas straight from CTV ads, too, with 43% responding that they find them to be a valuable source of holiday shopping information. 

When it comes to the actual content of those CTV ads, shoppers are looking for more than just flashy imagery. A significant 91% of respondents said they are drawn to ads offering specific promotions, and 71% appreciate ads that make buying easier. Advertisers will want to appeal to those price-conscious consumers — after seeing a streaming ad, 56% of CTV users say they plan to search online for more information, and 34% will visit a retail website directly.

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