Showing Results (155) For: connected tv

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How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

April showers bring May flowers, or so the adage goes. It holds true for many home and garden brands, as well — if by “showers” you mean “ad spend,” and by “flowers” you mean “great marketing outcomes.” To get a...

April 18, 2024

For Connected TV Advertisers, Performance Blooms in Spring

For most brands, the winter holidays are key to increasing business, but there’s a lesser-known seasonal event gaining momentum with advertisers and consumers alike: Spring Black Friday (SBF). Unlike its predecessor, SBF isn’t just one day. Instead, it encompasses all the...

March 28, 2024

The Hottest Trend With Fashion and Apparel Advertisers: Connected TV

2024 Will Be a Standout Year For Digital Advertising Nearly 264 million people in the U.S. viewed digital video content in 2023 — that’s a staggering 77% of the population. And in 2024, that number is expected to rise by...

February 23, 2024

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...

December 4, 2023

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

Ever wondered why certain ads make you feel some type of way? The types of creative elements used in ad creative have a major impact on performance — and the two sides of the brain. “[They] pay different types of...

October 27, 2023

How Connected TV Will Weather the Great Content Drought of 2024

It’s been a dramatic year in the entertainment industry, and we’re not just talking about Love is Blind’s epic live-stream fail. No, Hollywood was upended in 2023 by a pair of strikes by the Writers Guild of America (WGA) and...

October 13, 2023

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

Advertising has informed trends, shaped the cultural zeitgeist, and has boosted both brand equity and profits, but what about its impact on the environment? A new sustainability study conducted by IPG’s Magna Media Trials with Oracle explores the relationship between...

September 22, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023