Data-driven insights on Connected TV and video advertising formats.
Curating Context: An Analysis of Brand Favorability and Connected TV Ads
By Melissa Yap
December 4, 2023
Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes
By Melissa Yap
October 27, 2023
Green Screens: Why Connected TV Supports Sustainable Advertising Practices
By Melissa Yap
September 22, 2023
Why Have Audience Preferences Shifted from User Generated Content to Premium Video?
By Jacob Trussell
September 19, 2023
By Melissa Yap
September 6, 2023