Data-driven insights on Connected TV and video advertising formats.
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
By Frankie Karrer
October 4, 2024
What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative
By Melissa Yap
September 20, 2024
Interactive Streaming Ads Can Improve Brand Recall by 36%
By Frankie Karrer
September 6, 2024
Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping
By Frankie Karrer
August 22, 2024
High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces
By Frankie Karrer
July 26, 2024
Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands
By Melissa Yap
May 3, 2024
Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach
By Melissa Yap
January 10, 2024