Ad Creative Analysis

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

Research Digest

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

By Melissa Yap
September 20, 2024

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

CTV Report

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

By Frankie Karrer
August 22, 2024

CTV Report

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

By Frankie Karrer
July 26, 2024

Research Digest

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

By Melissa Yap
May 3, 2024

Analysis

A B2B Case Study in Emotion

By Isabel Greenfield
January 22, 2024

Research Digest

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

By Melissa Yap
January 10, 2024