Ad Creative Analysis

Research Digest

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

By Melissa Yap
September 22, 2023

Analysis

Why Has Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Research Digest

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

By Melissa Yap
September 6, 2023

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Research Digest

Unlock Profitable Scale With Performance Optimized CTV Creative

By Melissa Yap
July 20, 2023

Analysis

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance

By Jacob Trussell
June 29, 2023

Mo’ CTV Creative, No Problems

By Melissa Yap
June 21, 2023

Research Digest

Music to Our Ears: What Makes a Perfect Melody on a Connected TV Ad?

By Melissa Yap
June 9, 2023