Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Research Digest

How Reach and Creative Personalization Intersect on Connected TV

By Melissa Yap
January 26, 2023

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The B2B Investment Opportunity of the Year is CTV Ad Creative

By Jacob Trussell
January 25, 2023

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Peeks Report

Crazier, the Better: The Art (and Science) of Local TV Ads

By Tim Edmundson
January 4, 2023

Crazier, the Better: The Art (and Science) of Local TV Ads

Analysis

The Growing Relationship Between CTV and Retail Media Networks

By Jacob Trussell
December 28, 2022

The Growing Relationship Between CTV and Retail Media Networks

Research Digest

Identifying and Reaching the ‘Movable Middle’ on Connected TV

By Melissa Yap
December 19, 2022

Identifying and Reaching the ‘Movable Middle’ on Connected TV

Analysis

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

By Jacob Trussell
December 5, 2022

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

Research Digest

Dynamic Duos: How CTV Raises Digital’s Profile

By Melissa Yap
December 2, 2022

Dynamic Duos: How CTV Raises Digital’s Profile

Analysis

Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?

By Jacob Trussell
November 30, 2022

Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?