Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

64% of Americans Pay for a Sports SVOD Subscription

By Frankie Karrer
July 2, 2026

64% of Americans Pay for a Sports SVOD Subscription

Your 2026 Guide to Back-to-School CTV Creative

By Frankie Karrer
June 29, 2026

Your 2026 Guide to Back-to-School CTV Creative

Television Is the No. 1 Place Consumers Notice Advertising

By Frankie Karrer
June 26, 2026

Television Is the No. 1 Place Consumers Notice Advertising

72% of Premium SVOD Viewers Keep Ads on at Least One Service

By Frankie Karrer
June 19, 2026

72% of Premium SVOD Viewers Keep Ads on at Least One Service

FAST Will Reach 131.4 Million US Viewers in 2026

By Frankie Karrer
June 12, 2026

FAST Will Reach 131.4 Million US Viewers in 2026

Premium Video Drives 79% Higher Attentiveness Than Social

By Frankie Karrer
June 5, 2026

Premium Video Drives 79% Higher Attentiveness Than Social

Sports Content on Major Streamers Grew 77.5% YoY

By Frankie Karrer
May 29, 2026

Sports Content on Major Streamers Grew 77.5% YoY

Quarterly Report: Q1 Retrospective, A Case for Not Going Dark After the Holidays

By Cat Hausler
May 28, 2026

Quarterly Report: Q1 Retrospective, A Case for Not Going Dark After the Holidays