Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Report

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

By Frankie Karrer
January 23, 2026

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

CTV Report

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

By Frankie Karrer
January 16, 2026

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

CTV Report

Streaming Now Commands Over 60% of TV Viewing Time

By Frankie Karrer
January 9, 2026

Streaming Now Commands Over 60% of TV Viewing Time

Research Digest

Unwrapping Black Friday Cyber Monday 2025 for Advertisers on CTV

By Melissa Yap
December 17, 2025

Unwrapping Black Friday Cyber Monday 2025 for Advertisers on CTV

CTV Report

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

By Frankie Karrer
December 12, 2025

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

CTV Report

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

By Frankie Karrer
December 5, 2025

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

CTV Report

CTV Engagement per Impression Is Up Nearly 2x YoY

By Frankie Karrer
November 14, 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

CTV Report

81% of Viewers Stream Through Smart TVs

By Frankie Karrer
November 7, 2025

81% of Viewers Stream Through Smart TVs