Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Peeks Report

Money In, Money Out: Metrics That Matter to CTV Advertisers

By Tim Edmundson
May 24, 2023

Money In, Money Out: Metrics That Matter to CTV Advertisers

Research Digest

In a Wobbly Economy, Performance TV Is Stealing the Show

By Frankie Karrer
May 16, 2023

In a Wobbly Economy, Performance TV Is Stealing the Show

Analysis

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Research Digest

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

By Frankie Karrer
May 3, 2023

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

Seasonal Series

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

By Cat Hausler
April 27, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

Research Digest

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

By Frankie Karrer
April 12, 2023

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

Why CTV Sports Is the MVP For Advertisers

By Stephen Graveman
April 10, 2023

Why CTV Sports Is the MVP For Advertisers

Seasonal Series

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022