Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Full-Family Advertising Will Drive Success this Back-to-School Season

By Cat Hausler
July 1, 2025

Full-Family Advertising Will Drive Success this Back-to-School Season

CTV Report

Streaming Now Commands Almost 45% of All TV Watch Time

By Frankie Karrer
June 27, 2025

Streaming Now Commands Almost 45% of All TV Watch Time

CTV Report

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

By Frankie Karrer
June 20, 2025

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

By Cat Hausler
June 18, 2025

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

CTV Report

Ad Revenue for CTV Platforms Will Grow by 26% in 2025

By Frankie Karrer
June 13, 2025

Ad Revenue for CTV Platforms Will Grow by 26% in 2025

CTV Report

Young Adult Viewers Average 4.2 Streaming Subscriptions

By Frankie Karrer
June 6, 2025

Young Adult Viewers Average 4.2 Streaming Subscriptions

CTV Report

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

By Frankie Karrer
May 30, 2025

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

Research Digest

Turbulence Ahead: Navigating Travel Advertising in 2025

By Frankie Karrer
May 27, 2025

Turbulence Ahead: Navigating Travel Advertising in 2025