Consumer Insights

Analysis of viewership and adoption of streaming television.

Converged TV Commands 38.5% of Daily Media Time

By Frankie Karrer
July 31, 2026

Converged TV Commands 38.5% of Daily Media Time

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

By Frankie Karrer
July 28, 2026

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

Your 2026 Guide to Q4 CTV Creative

By Frankie Karrer
July 21, 2026

Your 2026 Guide to Q4 CTV Creative

What Do We Know About Who Watches Major League Baseball on TV and Streaming?

By Jacob Trussell
July 20, 2026

What Do We Know About Who Watches Major League Baseball on TV and Streaming?

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them

By Frankie Karrer
July 13, 2026

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them

Travel Brands Can Win the Inspiration Window with Premium Content

By Jacob Trussell
July 8, 2026

Travel Brands Can Win the Inspiration Window with Premium Content

How to Win Q4 2026: 4 Trends Shaping the Season

By Cat Hausler
July 7, 2026

How to Win Q4 2026: 4 Trends Shaping the Season

64% of Americans Pay for a Sports SVOD Subscription

By Frankie Karrer
July 2, 2026

64% of Americans Pay for a Sports SVOD Subscription