Consumer Insights

Analysis of viewership and adoption of streaming television.

72% of Premium SVOD Viewers Keep Ads on at Least One Service

By Frankie Karrer
June 19, 2026

72% of Premium SVOD Viewers Keep Ads on at Least One Service

FAST Will Reach 131.4 Million US Viewers in 2026

By Frankie Karrer
June 12, 2026

FAST Will Reach 131.4 Million US Viewers in 2026

What Do We Know About Who Watches Home Renovation Reality TV?

By Jacob Trussell
June 12, 2026

What Do We Know About Who Watches Home Renovation Reality TV?

What Do We Know About Who Watches the World’s Biggest Soccer Tournament?

By Jacob Trussell
June 12, 2026

What Do We Know About Who Watches the World’s Biggest Soccer Tournament?

Premium Video Drives 79% Higher Attentiveness Than Social

By Frankie Karrer
June 5, 2026

Premium Video Drives 79% Higher Attentiveness Than Social

Sports Content on Major Streamers Grew 77.5% YoY

By Frankie Karrer
May 29, 2026

Sports Content on Major Streamers Grew 77.5% YoY

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

By Frankie Karrer
May 28, 2026

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

Your 2026 Guide to Summer CTV Creative

By Frankie Karrer
May 15, 2026

Your 2026 Guide to Summer CTV Creative