Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

By Frankie Karrer
July 11, 2025

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

CTV Report

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

By Frankie Karrer
July 3, 2025

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

Full-Family Advertising Will Drive Success this Back-to-School Season

By Cat Hausler
July 1, 2025

Full-Family Advertising Will Drive Success this Back-to-School Season

CTV Report

Streaming Now Commands Almost 45% of All TV Watch Time

By Frankie Karrer
June 27, 2025

Streaming Now Commands Almost 45% of All TV Watch Time

CTV Report

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

By Frankie Karrer
June 20, 2025

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

By Cat Hausler
June 18, 2025

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

CTV Report

Young Adult Viewers Average 4.2 Streaming Subscriptions

By Frankie Karrer
June 6, 2025

Young Adult Viewers Average 4.2 Streaming Subscriptions

CTV Report

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

By Frankie Karrer
May 30, 2025

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription