Consumer Insights

Analysis of viewership and adoption of streaming television.

Streaming TV State of Play: March Madness 2025

By Melissa Yap
March 14, 2025

Streaming TV State of Play: March Madness 2025

CTV Report

Premium SVOD Subscriptions Increased by 10.4% in 2024

By Frankie Karrer
March 10, 2025

Premium SVOD Subscriptions Increased by 10.4% in 2024

All the Generational Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
February 28, 2025

All the Generational Streaming TV and CTV Advertising Numbers You Need To Know

CTV Report

Connected TV Is the Fastest Growing Ad Channel

By Frankie Karrer
February 28, 2025

Connected TV Is the Fastest Growing Ad Channel

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

By Cat Hausler
February 24, 2025

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

CTV Report

The Average CTV Household Actively Uses Around 4 Streaming Apps

By Frankie Karrer
February 21, 2025

The Average CTV Household Actively Uses Around 4 Streaming Apps

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

By Frankie Karrer
February 14, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

CTV Report

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi