Consumer Insights

Analysis of viewership and adoption of streaming television.

Streaming’s Next Move? More Free Tiers.

By Frankie Karrer
October 9, 2026

Streaming’s Next Move? More Free Tiers.

Sports Fans Can’t Find the Game, and That’s an Advertiser Problem

By Frankie Karrer
October 2, 2026

Sports Fans Can’t Find the Game, and That’s an Advertiser Problem

Health and Wellness Brands Can Turn Identity Into Intent with Premium Content

By Jacob Trussell
September 25, 2026

Health and Wellness Brands Can Turn Identity Into Intent with Premium Content

The Audience Mindsets Education Brands Can Reach with Premium Content

By Jacob Trussell
September 3, 2026

The Audience Mindsets Education Brands Can Reach with Premium Content

Performance TV Tops Holiday Wishlists as Marketers Chase Sales

By Frankie Karrer
August 28, 2026

Performance TV Tops Holiday Wishlists as Marketers Chase Sales

Streaming Spend Peaks, But How Much Of The Reach Is Actually New?

By Frankie Karrer
August 21, 2026

Streaming Spend Peaks, But How Much Of The Reach Is Actually New?

What Do We Know About Who Watches Football on TV and Streaming?

By Jacob Trussell
August 19, 2026

What Do We Know About Who Watches Football on TV and Streaming?

Your 2026 Guide to Q4 Audiences

By Frankie Karrer
August 12, 2026

Your 2026 Guide to Q4 Audiences