Consumer Insights

Analysis of viewership and adoption of streaming television.

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

By Cat Hausler
April 17, 2026

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

Your 2026 Guide to Father’s Day Creative

By Frankie Karrer
April 16, 2026

Your 2026 Guide to Father’s Day Creative

Second-Screening Among Older TV Viewers Has Nearly Doubled

By Frankie Karrer
April 10, 2026

Second-Screening Among Older TV Viewers Has Nearly Doubled

Father’s Day 2026: The Dad Economy Isn’t Slowing Down

By Frankie Karrer
April 6, 2026

Father’s Day 2026: The Dad Economy Isn’t Slowing Down

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026

By Frankie Karrer
March 23, 2026

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026

Premium Video Sees 33% More Co-Viewing Than YouTube

By Frankie Karrer
March 13, 2026

Premium Video Sees 33% More Co-Viewing Than YouTube

Mother’s Day 2026: TV Advertisers Will Ride The Emotional Dollar

By Cat Hausler
March 11, 2026

Mother’s Day 2026: TV Advertisers Will Ride The Emotional Dollar

Your 2026 Guide to Mother’s Day Creative Best Practices

By Frankie Karrer
March 4, 2026

Your 2026 Guide to Mother’s Day Creative Best Practices