Consumer Insights

Analysis of viewership and adoption of streaming television.

Your 2026 Guide to Q4 Audiences

By Frankie Karrer
August 12, 2026

Your 2026 Guide to Q4 Audiences

Digital Live Sports Viewers Will Outnumber Traditional TV in 2026

By Frankie Karrer
August 7, 2026

Digital Live Sports Viewers Will Outnumber Traditional TV in 2026

How MNTN Advertisers Fared During Soccer’s Biggest Tournament

By Frankie Karrer
August 6, 2026

How MNTN Advertisers Fared During Soccer’s Biggest Tournament

Converged TV Commands 38.5% of Daily Media Time

By Frankie Karrer
July 31, 2026

Converged TV Commands 38.5% of Daily Media Time

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

By Frankie Karrer
July 28, 2026

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

Your 2026 Guide to Q4 CTV Creative

By Frankie Karrer
July 21, 2026

Your 2026 Guide to Q4 CTV Creative

What Do We Know About Who Watches Major League Baseball on TV and Streaming?

By Jacob Trussell
July 20, 2026

What Do We Know About Who Watches Major League Baseball on TV and Streaming?

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them

By Frankie Karrer
July 13, 2026

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them