Consumer Insights

Analysis of viewership and adoption of streaming television.

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them

By Frankie Karrer
July 13, 2026

As AI Degrades the Path to Customers, CTV Is How Brands Reach Them

Travel Brands Can Win the Inspiration Window with Premium Content

By Jacob Trussell
July 8, 2026

Travel Brands Can Win the Inspiration Window with Premium Content

How to Win Q4 2026: 4 Trends Shaping the Season

By Cat Hausler
July 7, 2026

How to Win Q4 2026: 4 Trends Shaping the Season

64% of Americans Pay for a Sports SVOD Subscription

By Frankie Karrer
July 2, 2026

64% of Americans Pay for a Sports SVOD Subscription

Your 2026 Guide to Back-to-School CTV Creative

By Frankie Karrer
June 29, 2026

Your 2026 Guide to Back-to-School CTV Creative

Television Is the No. 1 Place Consumers Notice Advertising

By Frankie Karrer
June 26, 2026

Television Is the No. 1 Place Consumers Notice Advertising

72% of Premium SVOD Viewers Keep Ads on at Least One Service

By Frankie Karrer
June 19, 2026

72% of Premium SVOD Viewers Keep Ads on at Least One Service

FAST Will Reach 131.4 Million US Viewers in 2026

By Frankie Karrer
June 12, 2026

FAST Will Reach 131.4 Million US Viewers in 2026