Consumer Insights

Analysis of viewership and adoption of streaming television.

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

By Frankie Karrer
February 6, 2026

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

49% of Consumers Say TV Ads Drive Purchases

By Frankie Karrer
January 30, 2026

49% of Consumers Say TV Ads Drive Purchases

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

By Frankie Karrer
January 23, 2026

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

By Frankie Karrer
January 16, 2026

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

Streaming Now Commands Over 60% of TV Viewing Time

By Frankie Karrer
January 9, 2026

Streaming Now Commands Over 60% of TV Viewing Time

60% of “New” Favorite Shows on Streaming Are Actually Older Series

By Frankie Karrer
December 19, 2025

60% of “New” Favorite Shows on Streaming Are Actually Older Series

Research Digest

Gen Z Takes Over the Living Room: What This Means for Advertisers

By Melissa Yap
December 16, 2025

Gen Z Takes Over the Living Room: What This Means for Advertisers

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

By Frankie Karrer
December 12, 2025

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