This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...

August 29, 2024

We say it all the time: B2B creative does not need to be boring. But maybe that’s easier said than done, especially when most examples of B2B creative are themselves dull, impersonal, and overly technical. So when we saw this...

January 22, 2024

B2B Video by the Numbers Connected Television works: full stop.  It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...

January 25, 2023

What is a Micro-moment? Nowadays, it looks like it takes more than eight touchpoints to win over a customer—especially a B2B customer. “Micro-moments” are gaining traction, as prospective customers do their due-diligence, including viewing detailed product specifications, comparisons and reviews....

October 24, 2022

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...

September 6, 2024

Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...

March 22, 2023