Digital video advertising is starting off the year with strong momentum — and Connected TV is leading the charge. According to the IAB, every major digital video format (including CTV, social video, and online video) is expected to see double-digit...

May 1, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being  the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...

May 3, 2024

For most brands, the winter holidays are key to increasing business, but there’s a lesser-known seasonal event gaining momentum with advertisers and consumers alike: Spring Black Friday (SBF). Unlike its predecessor, SBF isn’t just one day. Instead, it encompasses all the...

March 28, 2024

2024 Will Be a Standout Year For Digital Advertising Nearly 264 million people in the U.S. viewed digital video content in 2023 — that’s a staggering 77% of the population. And in 2024, that number is expected to rise by...

February 23, 2024

“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...

December 4, 2023