Showing Results (22) For: ecommerce

Showing Results 1-8 Of 22

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

The Data-Backed Holiday Timeline

Q4 is upon us. For marketers who don’t yet have their holiday strategy tied up with a bow, we dug into MNTN’s first-party data and used it to outline the ideal (data-backed) schedule to maximize your Q4. Below is a...

October 6, 2023

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

The Halloween season might be spooky, but advertisers don’t need to hide in fear. Consumers continue to go all out for the holiday —  and they’re spending more than ever before.  Key Insights: Halloween 2022 Spending Rebounded to Pre-Pandemic Levels...

September 18, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

5 Ways to Win Gen Z’s Hearts with CTV Ad Creative

People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...

March 29, 2023

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023

The Creative Things We Learned from 2023’s Biggest Game Day Commercials

Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...

February 24, 2023