Showing Results (22) For: ecommerce

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Crazier, the Better: The Art (and Science) of Local TV Ads

Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...

January 4, 2023

The Growing Relationship Between CTV and Retail Media Networks

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

Black Friday and Cyber Week 2022 Broke Spending Records

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Analyzing the Season: What Makes the Perfect Holiday CTV Ad

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

The Living Room Shopping Experience is Just Getting Started

Someone spoke the truth about the living room shopping experience way back in 2017: “Over 75% of customers want to shop through their TV” In 2017, we had already become accustomed to shopping on our televisions for a few years....

October 3, 2022

Three Retail Insights in Uncertain Economic Times

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

The Time for SMBs to Leverage Augmented Reality is Now

When an economic crisis rocks the world, who stands to weather the storm the best? Is it the mega brands with oodles of ad spend, or the small mom-and-pop shops who have historically fought to compete with the giants of...

September 9, 2022