Showing Results (170) For: Ads

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Younger Demographics Find CTV Ads More Relevant Than Linear Ads

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...

December 4, 2023

Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure

Since the dawn of video, advertisers have sought the perfect balance between serving an ad enough times that a viewer remembers the content and serving so many times that viewers now hate your brand. Now, with ad channels like Connected...

October 27, 2023

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023

Thinking Long Term With Connected TV Ads

What matters more to a performance marketer—achieving short-term or long-term goals? Likely, it is both. Ten years ago, marketing effectiveness experts Peter Field and Les Binet released The Long and the Short of It, a study of the short-term flaws...

March 6, 2023

Opinions on CTV Ads in an Increasingly Ad-Supported World

Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...

February 27, 2023

Who Won With All Those Big Game Ads? Fox, Say Marketers

What Big Game? 58% of Marketers Watched for the Ads The Big Game. It’s the year’s most high-profile moment when the worlds of football and TV advertising collide. So how did it all play out? If you’re a citizen of...

February 15, 2023

Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

As we enter 2023, Connected TV is more ubiquitous, more popular, and more expensive than ever. In the past year, almost every major streaming service—aside from Paramount+ and Peacock – raised their prices for ad-free streaming (Fig. 1). Some of...

February 5, 2023