Showing Results (311) For: Ads
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72% of Premium SVOD Viewers Keep Ads on at Least One Service
Streaming viewers have made their peace with ads. New Antenna data shows 40% of U.S. Premium SVOD consumers are now "Ad Managers," or people who deliberately mix ad-free and ad-supported plans across the services they pay for. Factor in the...
June 19, 2026
52% of Streaming Subscribers Would Pay Extra To Avoid Repeat Ads
There's a fine line between effective ad frequency and audience alienation, and a lot of brands are crossing it. According to a report from Omnicom, 62% of streaming subscribers say they've been served the same ad multiple times in a...
May 8, 2026
49% of Consumers Say TV Ads Drive Purchases
TV remains one of the most powerful channels for driving consumer action — despite walking a fine line with viewer tolerance. New research from DISQO reveals that nearly half of consumers (49%) say TV ads influence their purchase behavior, outperforming...
January 30, 2026
Pause Ads, AI, and Interactivity: What’s Next for CTV
At Advertising Week New York 2025, industry leaders gathered to share what’s next for Connected TV. An EMARKETER analysis distilled the discussion into three key trends shaping the future of the channel: interactive ads, pause ads, and AI. Each reflects...
October 10, 2025
NFL Streaming Ads Were 66% More Effective Than Linear
Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...
August 29, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....
July 18, 2025
Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription
Streaming viewers are looking to find a balance between price and experience. According to new research from Attest, 38.5% of people say they are comfortable with ads, as long as it means a more affordable subscription. About 21% say they...
May 30, 2025
This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices
Streaming’s continued rise set the stage for this year’s Big Game (aka SB LIX) to break viewership records, especially after last year’s game drew 123.7 million viewers. And it delivered — attracting 126 million viewers across various platforms. While traditional...
February 6, 2025