With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023

What matters more to a performance marketer—achieving short-term or long-term goals? Likely, it is both. Ten years ago, marketing effectiveness experts Peter Field and Les Binet released The Long and the Short of It, a study of the short-term flaws...

March 6, 2023

Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...

February 27, 2023

What Big Game? 58% of Marketers Watched for the Ads The Big Game. It’s the year’s most high-profile moment when the worlds of football and TV advertising collide. So how did it all play out? If you’re a citizen of...

February 15, 2023

As we enter 2023, Connected TV is more ubiquitous, more popular, and more expensive than ever. In the past year, almost every major streaming service—aside from Paramount+ and Peacock – raised their prices for ad-free streaming (Fig. 1). Some of...

February 5, 2023

Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...

January 4, 2023

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....

December 5, 2022