Showing Results (178) For: Ads
Showing Results 16-24 Of 178
Data-Driven Insights from 10M+ Hours of CTV Ads
The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...
July 21, 2022
Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV
Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...
July 20, 2022
An Overview of Various Types of Streaming Ads
TV isn’t the only thing on the screen that has gotten a makeover in recent years. As technology has evolved the way people watch TV, so has the industry shifted to rethink the TV ads that accompany it. While the...
June 21, 2022
Ad Loads Can Affect Viewer Attention Spans
There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...
April 22, 2022
Number of Talent in TV Ads Can Positively Influence Overall Ad Performance
Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment. Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...
April 16, 2022
Shorter TV Ads Drive More Site Visits, But Longer Ads Fuel Conversions
Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives. Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...
April 16, 2022
Subscriptions Will Drive Around Two-Thirds of 2024 Streaming Revenue in the US.
We may be in for a switch up in the world of streaming TV ads in the near future. Subscriptions are still the main moneymaker for platforms like Netflix, Hulu, and Disney+, bringing in roughly two-thirds of their total revenue....
May 17, 2024
Upfronts Season Is Back, but How Does Its Future Look? We Asked, You Answered.
TV’s biggest moment is back: no, not the Emmys, the upfronts. If you’ve been keeping up to date with the headlines — like this latest one from the Hollywood Reporter — this year’s upfronts are all about Disruption with a capital...
May 10, 2024