Showing Results (39) For: Q4

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Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

When we think of Q4, our minds often turn immediately to November’s Cyber Five. (Duh, we’re marketers.) But what about Halloween? Spooky season is just a few weeks away, and it’s a great time to go for goals — not...

October 2, 2024

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

The Q4 Performance TV Report

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?

Happy Halloween! You’re probably wondering, What do scary costumes and trick-or-treating have anything to do with performance marketing or Connected TV? We wanted to put a spooky twist on this month’s poll by asking marketers to reveal their marketing nightmares...

October 28, 2024

3 Trends That Reveal the Present and Future of Small Business

In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024