Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024

NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...

August 16, 2024

Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...

May 31, 2024

Over the last few months, a number of streaming bundles have been announced. Good thing, too: consumers have been indicating their interest in bundled subscriptions for a while now. New research from Hub Entertainment recently got the lowdown on consumer interest...

May 23, 2024