Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Free ad-supported streaming TV is winning over US audiences. FAST will reach 131.4 million US viewers this year (38.7% of the population), and projections show that share will climb to 43.3% by 2030. Viewers are spending more time there, too:...

June 12, 2026

Packed with major shopping moments, big revenue pushes, and the kind of performance highs that make end-of-year reports shine, Q4 often gets all the glory. But what happens after the confetti settles? For MNTN advertisers that stayed the course, Q1...

May 28, 2026

Every May, the television industry gathers in New York for the upfronts — the week when networks and streamers unveil their fall slates to advertisers and lock in the year's biggest media commitments. New shows and celebrity walk-ons might get...

May 28, 2026