The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022

TV isn’t the only thing on the screen that has gotten a makeover in recent years. As technology has evolved the way people watch TV, so has the industry shifted to rethink the TV ads that accompany it. While the...

June 21, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives.  Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...

April 16, 2022

Sports fans have never had more ways to watch, and never had a harder time figuring out where. A recent study by Gracenote found that 26% of sports fans have trouble identifying which channel or service is carrying a specific...

October 2, 2026

Holiday advertising is getting more expensive, and marketers are answering by backing the channels that can prove their worth. A new report found that 81% of marketers plan to run Performance TV ads across the 2026 holiday and seasonal shopping...

August 28, 2026