The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022

TV isn’t the only thing on the screen that has gotten a makeover in recent years. As technology has evolved the way people watch TV, so has the industry shifted to rethink the TV ads that accompany it. While the...

June 21, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives.  Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...

April 16, 2022

Streaming’s biggest players spent the past few weeks merging their apps and sharing their shows. Skydance closed its acquisition of Warner Bros. Discovery with plans to combine HBO Max and Paramount+ into a single service. The combined company has more...

October 23, 2026

At this year’s Advertising Week New York, many CTV conversations centered on how to prove what the channel delivers. On a Tuesday panel, PubMatic’s Nicole Scaglione argued that CTV should answer for business outcomes and attribution. And buyers say they...

October 19, 2026