Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives.  Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...

April 16, 2022

Sports has become the fastest-growing category in streaming. According to Gracenote's Q2 Data Hub, sports content on the top global SVOD platforms (Apple TV, Disney+, Netflix, Paramount+, and Amazon Prime Video) jumped 77.5% year-over-year, with these services doubling their sports...

May 29, 2026

Every May, the television industry gathers in New York for the upfronts — the week when networks and streamers unveil their fall slates to advertisers and lock in the year's biggest media commitments. New shows and celebrity walk-ons might get...

May 28, 2026

Summer is one of the longest and diverse spending seasons on the calendar. During that stretch, shoppers aren't just browsing, they're actively planning trips, stocking up for events, and treating themselves and others. That means more opportunity for brands that...

May 15, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026

Father's Day spending reached a record $24 billion in 2025, up from $22.4 billion the year prior, and 2026 shows no signs of slowing that upward momentum. But the total spend figure only tells part of the story — understanding...

April 27, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026