Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

You don’t need us telling you that football is popular. From the professional league to college conferences and individual programs, it’s been the country’s favorite sport to watch since 1972, and the competition isn’t even close. U.S. adults watch football...

August 19, 2026

Q4 2025 became the first holiday season on record to cross a trillion dollars. The National Retail Federation reported that spending from November 1 through December 31 grew 4.1% over 2024, landing at the top of its forecast range and...

August 12, 2026

The 2026 World Cup final proved live sports commands a massive audience, drawing 66.4 million average viewers across every platform that carried the match, making it the highest-rated TV event since Super Bowl LX. Fox and its platforms brought in...

August 7, 2026

This summer, one of television's biggest live sports moments played out on Telemundo, and a wide field of brands showed up to reach viewers while the games were on. Between mid-June and mid-July, their campaigns delivered nearly 35 million impressions,...

August 6, 2026

Marketers will spend more than $485 billion on US advertising this year, but new EMARKETER data suggests some of that budget is chasing the wrong screens. Converged TV (CTV plus traditional TV) now commands 38.5% of daily media time, more...

July 31, 2026

The share of viewers who value low prices above everything else when it comes to streaming has nearly doubled in a single year. New data from Hub Research shows 21% of U.S. broadband households now call low prices the most...

July 28, 2026

Prime Day has quietly climbed into the ranks of summer's biggest shopping moments, and 2026 made the case louder than ever. In our summer Prime Day 2025 recap, we found that Amazon's biggest shopping event had evolved into a performance...

July 22, 2026