For most brands, the winter holidays are key to increasing business, but there’s a lesser-known seasonal event gaining momentum with advertisers and consumers alike: Spring Black Friday (SBF). Unlike its predecessor, SBF isn’t just one day. Instead, it encompasses all the...

March 28, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Q4 is upon us. For marketers who don’t yet have their holiday strategy tied up with a bow, we dug into MNTN’s first-party data and used it to outline the ideal (data-backed) schedule to maximize your Q4. Below is a...

October 6, 2023

The Halloween season might be spooky, but advertisers don’t need to hide in fear. Consumers continue to go all out for the holiday —  and they’re spending more than ever before.  Key Insights: Halloween 2022 Spending Rebounded to Pre-Pandemic Levels...

September 18, 2023

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...

March 29, 2023

Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023