When an economic crisis rocks the world, who stands to weather the storm the best? Is it the mega brands with oodles of ad spend, or the small mom-and-pop shops who have historically fought to compete with the giants of...

September 9, 2022

Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...

September 1, 2022

Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...

August 9, 2022

Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...

July 6, 2022

What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product.  A way you can think of...

May 17, 2022

What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....

May 10, 2022

What is an Unboxing Video? Remember the rush you felt as a kid ripping off wrapping paper from a present, eager to pry open the box to see what’s inside? Chances are, that jolt of adrenaline never went away as...

April 18, 2022