Showing Results (24) For: eCommerce
Showing Results 8-16 Of 24
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023
Crazier, the Better: The Art (and Science) of Local TV Ads
Everyone Remembers a Certain Local TV Ad, and For Good Reason "Go see Cal, go see Cal, go see Cal!""His prices are INSAAAANE!""Aye aye! Goodbye!" Depending on where you are in the world, these taglines are instantly recognizable. They’re the...
January 4, 2023
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
Black Friday and Cyber Week 2022 Broke Spending Records
Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...
December 1, 2022
What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?
Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...
November 4, 2022
Analyzing the Season: What Makes the Perfect Holiday CTV Ad
The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...
October 19, 2022
The Living Room Shopping Experience is Just Getting Started
Someone spoke the truth about the living room shopping experience way back in 2017: “Over 75% of customers want to shop through their TV” In 2017, we had already become accustomed to shopping on our televisions for a few years....
October 3, 2022