For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...

August 11, 2022

Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

Packed with major shopping moments, big revenue pushes, and the kind of performance highs that make end-of-year reports shine, Q4 often gets all the glory. But what happens after the confetti settles? For MNTN advertisers that stayed the course, Q1...

May 28, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

Young adults aged 18-34 are among the most active (and unpredictable) streaming audiences. According to new research from Ampere Analysis, this demographic of streaming viewers averages 4.2 streaming subscriptions — nearly a full service more than the overall average of...

June 6, 2025