You know what’s better than doomscrolling on social media? According to 80% of viewers, it’s kicking back with a good show or movie. But what are they watching? For Gen Z in particular, it’s less about keeping up with trending...

March 28, 2025

Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...

March 21, 2025

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...

January 17, 2024

“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...

December 4, 2023

Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...

October 30, 2023

Generative AI is having quite a day in the sun right now — at this point, it might be easier to determine which brands aren’t getting involved with AI. Yet while this nascent technology may still be unfamiliar and concerning...

June 15, 2023

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...

December 5, 2022