Showing Results (244) For: Ads
Showing Results 168-176 Of 244
The B2B Investment Opportunity of the Year is CTV Ad Creative
B2B Video by the Numbers Connected Television works: full stop. It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...
January 25, 2023
Connected TV Creates a Halo Effect For Paid Search and Social
Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...
January 25, 2023
Super Big Bucks: Advertising During 2023’s Big Game
Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...
January 24, 2023
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
How Co-Viewing Streaming Could Boost Valentine’s Day For Brands
Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...
December 22, 2022
Identifying and Reaching the ‘Movable Middle’ on Connected TV
Connected TV advertising works best with an audience-first, instead of content-first approach, which raises the age-old question, “How do I find the sweet spot in the first place?” Audience segmentation is much more than demographics and simple economic factors, and...
December 19, 2022
Year in Review: Our Favorite Connected TV Consumer Insights of 2022
2022 has been a big year for Connected TV (CTV)—the number of users has grown to ~225.7M and in July, CTV viewership surpassed broadcast and cable TV. While these factors bode well for the future of CTV, it’s important to...
December 15, 2022
The Digital Advertising Strategies of Today’s Top Travel Brands
Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...
December 14, 2022