Showing Results (241) For: Ads
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Audience Deep Dive: Generation Z
Purchasing Power Shifts As Gen Z Consumers Move into Adulthood Generation Z is a hot topic among advertisers right now. Ages 11-26, this consumer group accounts for 20% of the population. And, as many Gen Zers are now adults with...
February 2, 2023
The Q4 Performance TV Report
Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....
February 1, 2023
How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns
The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...
January 31, 2023
Audience Breakdown: Who Is Watching the Biggest Football Game of the Year?
Introduction Every year, millions of people tune in to watch The Big Game, (in 2022, approximately two-thirds of the US population were watching). And this year stands to be no exception. But who is this audience, and why are advertisers...
January 27, 2023
How Reach and Creative Personalization Intersect on Connected TV
Is there such a thing as too much reach that dilutes your brand message? Seth Godin once said, “When you speak to everyone, you speak to no one.” In this digest, we'll explore whether or not there is such a...
January 26, 2023
The B2B Investment Opportunity of the Year is CTV Ad Creative
B2B Video by the Numbers Connected Television works: full stop. It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...
January 25, 2023
Connected TV Creates a Halo Effect For Paid Search and Social
Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...
January 25, 2023
Super Big Bucks: Advertising During 2023’s Big Game
Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...
January 24, 2023