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Get Up to Speed on Testimonial Videos
What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product. A way you can think of...
May 17, 2022
Local Advertisers Begin the Move to Connected TV
The streaming industry now caters to the specific needs of local businesses. It’s no secret that where people are watching TV is changing. As viewers cancel their cable subscriptions, they are spending more time streaming. Advertisers have been following suit,...
May 16, 2022
SVOD vs AVOD: How Consumers are Watching Connected TV
SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...
May 16, 2022
Brand Safety Drives Stronger Performance Outcomes on TV
Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off. As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...
May 13, 2022
Get Up to Speed on Explainer Videos
What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....
May 10, 2022
Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp
Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...
May 10, 2022
The State of Connected TV Advertising
Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process. As measurable outcomes and actionable ad formats are now possible...
May 10, 2022
Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles
As the streaming landscape continues to heat up with more services entering the mix, consumers are indicating an interest in bundled content to offset the growing price of being a streaming viewer. The Current State of Streamer Behavior Nielsen’s State...
May 3, 2022