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The Comprehensive Guide to CTV Advertising

A Detailed Analysis of Connected TV Advertising What is CTV Advertising? Today’s modern audience engages with TV and advertisers in different ways than they used to. While linear TV was once king, nearly 75% of buyers are now shifting ad...

April 29, 2022

Comparing the Effectiveness of Connected TV Advertising to Linear TV

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

Streaming Sports Viewership is a Growth Opportunity

While sports viewers have been slower to make the switch to streaming due to the lack of live content, that looks like it will change in the near future. The Current State of Connected TV Viewership Connected TV has continued...

April 19, 2022

A Primer on AI-Powered Creative Analysis

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022

Get Up to Speed on Unboxing Videos

What is an Unboxing Video? Remember the rush you felt as a kid ripping off wrapping paper from a present, eager to pry open the box to see what’s inside? Chances are, that jolt of adrenaline never went away as...

April 18, 2022

Tuning Into Tone and Emotion Drives Better Ad Performance

Your ad might be on-brand, but might not be on-tone. Research shows that employing certain emotions and tonality are the key to winning over viewers.   Re-thinking How We Think About Tone We all know that you can’t advertise effectively without...

April 16, 2022

Generational Breakdown: Who is Watching Connected TV?

While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

US Connected TV Devices: Smart TVs Will Continue to Hold Top Spot

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022