Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...

May 16, 2023

The upfronts are fast approaching, and this year we can expect more spending on TV overall, be it programmatically or through deals. Part of the reason for this increase is the influx of digital-first and performance advertisers venturing into the...

May 3, 2023

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

The number of people celebrating Father's Day each year is on the up and up. And with more celebrators comes more growth opportunities for advertisers, especially on Connected TV (CTV). Key Insights: Father’s Day 2022 A Large Majority of Americans...

April 27, 2023

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

With more streaming options than ever, how are consumers coping with the content overload? Streaming Viewers Awash in Options The past few years have seen the rise of many new streaming platforms, with every network and their mother joining the...

April 24, 2023

If you’ve ever mindlessly scrolled through a streaming service menu, crippled by the amount of must-see content that’s continually releasing, you’re not alone. A study by Nielsen found that nearly half of all streaming users in the U.S. report feeling...

April 18, 2023

It’s a New (Ad-Supported) World for CTV Good news for brands already advertising on Connected TV: viewers are officially watching more ad-supported CTV content than ad-free. According to data from TVision, CTV viewers spent only 36% of their time on...

April 12, 2023