Showing Results (284) For: Ads
Showing Results 248-256 Of 284
Consumers Find Ways To Cut Costs During Economic Uncertainty
With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...
August 3, 2022
Small and Medium Businesses are Riding the Economic Tides
Interest rates are increasing (again) and the US is bracing for a recession. With these headlines, the advertising industry is bracing for cuts, from employees to ad budgets. It may stand to reason that small and medium businesses (SMB) would...
August 1, 2022
Sticking to Ad Spend Plans in the Face of Economic Uncertainty
As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...
July 22, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
Take off your advertising hat for a second. For everyone outside of our industry, Cannes, that picturesque villa in the south of France, is synonymous with cinema as the host of one of the most celebrated film festivals in the...
July 14, 2022
An Exploration of Second-Screen Use by TV Viewers
Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...
July 6, 2022
Storytelling is a Vital Piece of the Ad Puzzle
Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....
June 30, 2022
What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions
Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...
June 30, 2022