Showing Results (19) For: b2b
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The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023
Who Won With All Those Big Game Ads? Fox, Say Marketers
What Big Game? 58% of Marketers Watched for the Ads The Big Game. It’s the year’s most high-profile moment when the worlds of football and TV advertising collide. So how did it all play out? If you’re a citizen of...
February 15, 2023
What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023
We’re approaching “Football's Favorite Sunday”, the first huge sporting event of 2023 that is colloquially known as “The Big Game”. But around here, we like to call it the kick off to a whole new season of advertising. (Ed. note:...
February 7, 2023
Connected TV Creates a Halo Effect For Paid Search and Social
Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...
January 25, 2023
Super Big Bucks: Advertising During 2023’s Big Game
Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...
January 24, 2023
What’s the Most Effective TV Ad You’ve Seen, and Why?
What Marketers Think Makes for a Memorable Ad As marketers, our thoughts on ads and their associated elements (taglines, CTAs, etc.) can be influenced by our profession. When you see a new ad stream across your TV screen, there’s a...
October 10, 2022
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
Take off your advertising hat for a second. For everyone outside of our industry, Cannes, that picturesque villa in the south of France, is synonymous with cinema as the host of one of the most celebrated film festivals in the...
July 14, 2022