Consumer Insights

Analysis of viewership and adoption of streaming television.

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

By Frankie Karrer
December 12, 2025

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

By Frankie Karrer
December 5, 2025

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

By Frankie Karrer
November 14, 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

81% of Viewers Stream Through Smart TVs

By Frankie Karrer
November 7, 2025

81% of Viewers Stream Through Smart TVs

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

By Melissa Yap
November 3, 2025

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

By Frankie Karrer
October 31, 2025

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

89% of U.S. Households Pay for at Least One Streaming Service

By Frankie Karrer
October 24, 2025

89% of U.S. Households Pay for at Least One Streaming Service

North Americans Subscribe to an Average of 7 Streaming Services

By Frankie Karrer
October 17, 2025

North Americans Subscribe to an Average of 7 Streaming Services