Consumer Insights

Analysis of viewership and adoption of streaming television.

Research Digest

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

By Stephen Graveman
September 6, 2022

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

Research Digest

Brand Familiarity Drives Back-to-School Purchasing

By Cat Hausler
September 1, 2022

Brand Familiarity Drives Back-to-School Purchasing

Research Digest

Consumers Are Seeking Out Experiential Travel

By Cat Hausler
August 12, 2022

Consumers Are Seeking Out Experiential Travel

Research Digest

Consumers Find Ways To Cut Costs During Economic Uncertainty

By Frankie Karrer
August 3, 2022

Consumers Find Ways To Cut Costs During Economic Uncertainty

Research Digest

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

By Cat Hausler
July 20, 2022

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

Explainer

An Exploration of Second-Screen Use by TV Viewers

By Frankie Karrer
July 6, 2022

An Exploration of Second-Screen Use by TV Viewers

Research Digest

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

By Cat Hausler
June 28, 2022

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

Research Digest

CTV Viewers Look to OTT Bundles From Their Home Service Providers

By Isabel Greenfield
June 27, 2022

CTV Viewers Look to OTT Bundles From Their Home Service Providers