Consumer Insights

Analysis of viewership and adoption of streaming television.

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

By Frankie Karrer
May 28, 2026

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

Your 2026 Guide to Summer CTV Creative

By Frankie Karrer
May 15, 2026

Your 2026 Guide to Summer CTV Creative

Outcomes Are Top of Mind for Advertisers at the 2026 Upfronts

By Frankie Karrer
May 15, 2026

Outcomes Are Top of Mind for Advertisers at the 2026 Upfronts

Back-to-School Isn’t What It Used to Be: 3 Trends Advertisers Need to Know for 2026

By Cat Hausler
May 11, 2026

Back-to-School Isn’t What It Used to Be: 3 Trends Advertisers Need to Know for 2026

52% of Streaming Subscribers Would Pay Extra To Avoid Repeat Ads

By Frankie Karrer
May 8, 2026

52% of Streaming Subscribers Would Pay Extra To Avoid Repeat Ads

Your Guide to Father’s Day CTV Audiences 2026

By Frankie Karrer
April 27, 2026

Your Guide to Father’s Day CTV Audiences 2026

Ad-Supported Tiers Now Own 28% of Streaming Revenue

By Frankie Karrer
April 24, 2026

Ad-Supported Tiers Now Own 28% of Streaming Revenue

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

By Cat Hausler
April 17, 2026

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy