Consumer Insights

Analysis of viewership and adoption of streaming television.

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

By Cat Hausler
July 29, 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

CTV Report

59% of Viewers Say CTV Ads Help Drive Their Holiday Buys

By Frankie Karrer
July 18, 2025

59% of Viewers Say CTV Ads Help Drive Their Holiday Buys

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

By Cat Hausler
July 18, 2025

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

CTV Report

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

By Frankie Karrer
July 11, 2025

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

CTV Report

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

By Frankie Karrer
July 3, 2025

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

Full-Family Advertising Will Drive Success this Back-to-School Season

By Cat Hausler
July 1, 2025

Full-Family Advertising Will Drive Success this Back-to-School Season

CTV Report

Streaming Now Commands Almost 45% of All TV Watch Time

By Frankie Karrer
June 27, 2025

Streaming Now Commands Almost 45% of All TV Watch Time

CTV Report

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

By Frankie Karrer
June 20, 2025

CTV Converts 10x Better Than Linear — With Just 60% of the Budget