52% of Streaming Subscribers Would Pay Extra To Avoid Repeat Ads

There’s a fine line between effective ad frequency and audience alienation, and a lot of brands are crossing it. According to a report from Omnicom, 62% of streaming subscribers say they’ve been served the same ad multiple times in a single session, and 43% call the experience very frustrating. Over half (52%) are willing to pay more for a platform that doesn’t repeat ads. For advertisers, that frustration has real consequences: the more an ad overstays its welcome, the more it risks damaging the brand it’s supposed to build.

The root of the problem is a resource gap. Most marketers saw content budgets grow by only 1%–10% in 2025, and 32% say producing enough content is their single biggest challenge. The good news: creative diversity doesn’t have to mean a bigger spend. By pairing AI-powered creative variation with agency-level strategic polish, marketers can build diverse ad sets that stay relevant without repeating themselves. This will result in better audience experiences, stronger campaign performance, and a lot less frustration on both sides of the screen.

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