Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

By Frankie Karrer
April 25, 2025

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising

By Cat Hausler
April 22, 2025

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

By Frankie Karrer
April 17, 2025

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

80% of People Would Rather Watch Streaming Than Scroll on Social

By Frankie Karrer
March 28, 2025

80% of People Would Rather Watch Streaming Than Scroll on Social

58% of Media Agency Professionals Are Boosting Their Investment in CTV

By Frankie Karrer
March 21, 2025

58% of Media Agency Professionals Are Boosting Their Investment in CTV

Netflix Outspends Streaming Competitors on Content

By Frankie Karrer
March 14, 2025

Netflix Outspends Streaming Competitors on Content

Streaming TV State of Play: March Madness 2025

By Melissa Yap
March 14, 2025

Streaming TV State of Play: March Madness 2025

Connected TV Is the Fastest Growing Ad Channel

By Frankie Karrer
February 28, 2025

Connected TV Is the Fastest Growing Ad Channel

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