Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

By Cat Hausler
July 29, 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative

By Frankie Karrer
July 25, 2025

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

By Cat Hausler
July 18, 2025

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

By Frankie Karrer
July 3, 2025

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

Full-Family Advertising Will Drive Success this Back-to-School Season

By Cat Hausler
July 1, 2025

Full-Family Advertising Will Drive Success this Back-to-School Season

Streaming Now Commands Almost 45% of All TV Watch Time

By Frankie Karrer
June 27, 2025

Streaming Now Commands Almost 45% of All TV Watch Time

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

By Frankie Karrer
June 20, 2025

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

By Cat Hausler
June 18, 2025

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers