Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

3 Trends That Reveal the Present and Future of Small Business

By Cat Hausler
October 23, 2024

3 Trends That Reveal the Present and Future of Small Business

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

By Frankie Karrer
October 11, 2024

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

2024 Advertisers Are Capitalizing on “Christmas Creep”

By Frankie Karrer
October 9, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

Seasonal Series

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

By Frankie Karrer
September 26, 2024

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

What’s on Your Holiday (Ad Creative) Wish List?

By Melissa Yap
September 25, 2024

What’s on Your Holiday (Ad Creative) Wish List?

Nearly Half of This Season’s NFL Games Will Be Streamable

By Frankie Karrer
September 20, 2024

Nearly Half of This Season’s NFL Games Will Be Streamable

The CTV Ad Market Will Be Worth $35.2 Billion in 2024

By Frankie Karrer
September 12, 2024

The CTV Ad Market Will Be Worth $35.2 Billion in 2024

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