Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Retailers Tie Goals to CTV Ads Easier Than Linear TV

By Stephen Graveman
December 14, 2022

Retailers Tie Goals to CTV Ads Easier Than Linear TV

Research Digest

Streaming TV Viewing Time Continues Its Rise Over Cable

By Frankie Karrer
December 8, 2022

Streaming TV Viewing Time Continues Its Rise Over Cable

Analysis

Data Reveals Increased Investment in CTV Leads to Better Performance

By Isabel Greenfield
December 5, 2022

Data Reveals Increased Investment in CTV Leads to Better Performance

Analysis

Black Friday and Cyber Week 2022 Broke Spending Records

By Isabel Greenfield
December 1, 2022

Black Friday and Cyber Week 2022 Broke Spending Records

Peeks Report

What’s the Most Effective TV Ad You’ve Seen, and Why?

By Tim Edmundson
October 10, 2022

What’s the Most Effective TV Ad You’ve Seen, and Why?

Analysis

Three Retail Insights in Uncertain Economic Times

By Isabel Greenfield
September 26, 2022

Three Retail Insights in Uncertain Economic Times

Analysis

What the Return to Movie Theaters Means for CTV Advertisers

By Isabel Greenfield
August 18, 2022

What the Return to Movie Theaters Means for CTV Advertisers

Partner Research

How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022

By Stephen Graveman
August 11, 2022

How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022