MNTN Research Peeks

Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Analysis

Storytelling is a Vital Piece of the Ad Puzzle

By Jacob Trussell
June 30, 2022

Storytelling is a Vital Piece of the Ad Puzzle

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions

By Stephen Graveman
June 30, 2022

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions

Explainer

An Overview of Various Types of Streaming Ads

By Isabel Greenfield
June 21, 2022

An Overview of Various Types of Streaming Ads

Research Digest

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth

Research Digest

The State of Political Ad Spending on Connected TV

By Frankie Karrer
May 27, 2022

The State of Political Ad Spending on Connected TV

Research Digest

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

By Isabel Greenfield
May 17, 2022

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

Research Digest

Local Advertisers Begin the Move to Connected TV

By Isabel Greenfield
May 16, 2022

Local Advertisers Begin the Move to Connected TV

Analysis

Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp

By Stephen Graveman
May 10, 2022

Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp