Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

By Melissa Yap
September 20, 2024

What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

Interactive Streaming Ads Can Improve Brand Recall by 36%

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

By Frankie Karrer
August 22, 2024

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

By Frankie Karrer
July 26, 2024

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

By Melissa Yap
May 3, 2024

Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands

A B2B Case Study in Emotion

By Isabel Greenfield
January 22, 2024

A B2B Case Study in Emotion

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

By Melissa Yap
January 10, 2024

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

By Melissa Yap
December 4, 2023

Curating Context: An Analysis of Brand Favorability and Connected TV Ads