Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

By Melissa Yap
October 27, 2023

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

How Connected TV Will Weather the Great Content Drought of 2024

By Jacob Trussell
October 13, 2023

How Connected TV Will Weather the Great Content Drought of 2024

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

By Melissa Yap
September 22, 2023

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

By Melissa Yap
September 6, 2023

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Unlock Profitable Scale With Performance Optimized CTV Creative

By Melissa Yap
July 20, 2023

Unlock Profitable Scale With Performance Optimized CTV Creative

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance

By Jacob Trussell
June 29, 2023

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance