Data-driven insights on Connected TV and video advertising formats.
Research Digest
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
By Melissa YapJuly 19, 2022
Analysis
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
By Jacob TrussellJuly 14, 2022
Storytelling is a Vital Piece of the Ad Puzzle
By Jacob TrussellJune 30, 2022
How Brands Can Level Up Their Creative Testing For Performance
By Melissa YapJune 27, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
By Frankie KarrerJune 13, 2022
Explainer
Get Up to Speed on Testimonial Videos
By Jacob TrussellMay 17, 2022
Brand Safety Drives Stronger Performance Outcomes on TV
By Melissa YapMay 13, 2022
Get Up to Speed on Explainer Videos
By Jacob TrussellMay 10, 2022