Ad Creative Analysis

Research Digest

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Analysis

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

By Jacob Trussell
March 1, 2023

Research Digest

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

By Melissa Yap
February 24, 2023

Analysis

The Creative Things We Learned from 2023’s Biggest Game Day Commercials

By Jacob Trussell
February 24, 2023

Analysis

What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023

By Jacob Trussell
February 7, 2023

Research Digest

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

By Melissa Yap
January 31, 2023

Research Digest

How Reach and Creative Personalization Intersect on Connected TV

By Melissa Yap
January 26, 2023

Analysis

The B2B Investment Opportunity of the Year is CTV Ad Creative

By Jacob Trussell
January 25, 2023