Ad Creative Analysis

Research Digest

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Analysis

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

By Jacob Trussell
July 14, 2022

Analysis

Storytelling is a Vital Piece of the Ad Puzzle

By Jacob Trussell
June 30, 2022

Research Digest

How Brands Can Level Up Their Creative Testing For Performance

By Melissa Yap
June 27, 2022

Research Digest

Data-Driven CTV Creative Recommendations for Travel Marketers

By Frankie Karrer
June 13, 2022

Explainer

Get Up to Speed on Testimonial Videos

By Jacob Trussell
May 17, 2022

Analysis

Brand Safety Drives Stronger Performance Outcomes on TV

By Melissa Yap
May 13, 2022

Explainer

Get Up to Speed on Explainer Videos

By Jacob Trussell
May 10, 2022