Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Analysis

Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable

By Jacob Trussell
April 27, 2023

Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable

Research Digest

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

By Melissa Yap
April 13, 2023

Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

Analysis

How Connected TV Creative Can Benefit from Testing on TikTok

By Jacob Trussell
March 31, 2023

How Connected TV Creative Can Benefit from Testing on TikTok

Research Digest

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Building Strong Memory Structures in Your Connected TV Ad

Explainer

Integrating AI into the (Ad) Creative Process

By Jacob Trussell
March 22, 2023

Integrating AI into the (Ad) Creative Process

Research Digest

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Thinking Long Term With Connected TV Ads

Analysis

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

By Jacob Trussell
March 1, 2023

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

Research Digest

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

By Melissa Yap
February 24, 2023

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy