Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

By Melissa Yap
January 31, 2023

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

How Reach and Creative Personalization Intersect on Connected TV

By Melissa Yap
January 26, 2023

How Reach and Creative Personalization Intersect on Connected TV

The B2B Investment Opportunity of the Year is CTV Ad Creative

By Jacob Trussell
January 25, 2023

The B2B Investment Opportunity of the Year is CTV Ad Creative

Crazier, the Better: The Art (and Science) of Local TV Ads

By Tim Edmundson
January 4, 2023

Crazier, the Better: The Art (and Science) of Local TV Ads

The Growing Relationship Between CTV and Retail Media Networks

By Jacob Trussell
December 28, 2022

The Growing Relationship Between CTV and Retail Media Networks

Identifying and Reaching the ‘Movable Middle’ on Connected TV

By Melissa Yap
December 19, 2022

Identifying and Reaching the ‘Movable Middle’ on Connected TV

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

By Jacob Trussell
December 5, 2022

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

Dynamic Duos: How CTV Raises Digital’s Profile

By Melissa Yap
December 2, 2022

Dynamic Duos: How CTV Raises Digital’s Profile