Data-driven insights on Connected TV and video advertising formats.
Research Digest
Matching Ad Creative to the Consumer Mindset on Connected TV
By Melissa YapSeptember 1, 2022
How the CTV Environment Impacts the Four P’s of Creativity
By Melissa YapAugust 19, 2022
Analysis
Connecting the Dots Between Emotions and Ad Creative
By Jacob TrussellAugust 17, 2022
Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions
By Jacob TrussellAugust 9, 2022
High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy
By Melissa YapAugust 4, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
By Melissa YapJuly 19, 2022
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
By Jacob TrussellJuly 14, 2022
Storytelling is a Vital Piece of the Ad Puzzle
By Jacob TrussellJune 30, 2022