Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Dynamic Duos: How CTV Raises Digital’s Profile

By Melissa Yap
December 2, 2022

Dynamic Duos: How CTV Raises Digital’s Profile

Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?

By Jacob Trussell
November 30, 2022

Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

By Melissa Yap
November 29, 2022

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

Peeks Remix: Do Audiences Agree with Marketers on the Most Effective TV Ads?

By Jacob Trussell
November 11, 2022

Peeks Remix: Do Audiences Agree with Marketers on the Most Effective TV Ads?

How Context and Ad Positioning Affects the Success of Your CTV Ads

By Melissa Yap
November 4, 2022

How Context and Ad Positioning Affects the Success of Your CTV Ads

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

By Jacob Trussell
November 4, 2022

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

When Creative Variation Demands Variation

By Melissa Yap
October 31, 2022

When Creative Variation Demands Variation

The Rise of the ‘Micro Moment’ For B2B Brands And What This Means For Connected TV

By Melissa Yap
October 24, 2022

The Rise of the ‘Micro Moment’ For B2B Brands And What This Means For Connected TV