Ad Creative Analysis

Research Digest

Matching Ad Creative to the Consumer Mindset on Connected TV

By Melissa Yap
September 1, 2022

Research Digest

How the CTV Environment Impacts the Four P’s of Creativity

By Melissa Yap
August 19, 2022

Analysis

Connecting the Dots Between Emotions and Ad Creative

By Jacob Trussell
August 17, 2022

Analysis

Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions

By Jacob Trussell
August 9, 2022

Research Digest

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

By Melissa Yap
August 4, 2022

Research Digest

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Analysis

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

By Jacob Trussell
July 14, 2022

Analysis

Storytelling is a Vital Piece of the Ad Puzzle

By Jacob Trussell
June 30, 2022