Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

The Living Room Shopping Experience is Just Getting Started

By Jacob Trussell
October 3, 2022

The Living Room Shopping Experience is Just Getting Started

The Time for SMBs to Leverage Augmented Reality is Now

By Jacob Trussell
September 9, 2022

The Time for SMBs to Leverage Augmented Reality is Now

Matching Ad Creative to the Consumer Mindset on Connected TV

By Melissa Yap
September 1, 2022

Matching Ad Creative to the Consumer Mindset on Connected TV

How the CTV Environment Impacts the Four P’s of Creativity

By Melissa Yap
August 19, 2022

How the CTV Environment Impacts the Four P’s of Creativity

Connecting the Dots Between Emotions and Ad Creative

By Jacob Trussell
August 17, 2022

Connecting the Dots Between Emotions and Ad Creative

Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions

By Jacob Trussell
August 9, 2022

Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

By Melissa Yap
August 4, 2022

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Ad Length Impact on Attention is Minimal, But Content Tips the Scales