Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

How Connected TV Creative Can Benefit from Testing on TikTok

By Jacob Trussell
March 31, 2023

How Connected TV Creative Can Benefit from Testing on TikTok

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Building Strong Memory Structures in Your Connected TV Ad

Integrating AI into the (Ad) Creative Process

By Jacob Trussell
March 22, 2023

Integrating AI into the (Ad) Creative Process

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Thinking Long Term With Connected TV Ads

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

By Jacob Trussell
March 1, 2023

Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

By Melissa Yap
February 24, 2023

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

The Creative Things We Learned from 2023’s Biggest Game Day Commercials

By Jacob Trussell
February 24, 2023

The Creative Things We Learned from 2023’s Biggest Game Day Commercials

What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023

By Jacob Trussell
February 7, 2023

What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023