You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

When you hear the chorus of Sarah McLachlan’s “Angel,” what immediately comes to mind? And why is it the ASPCA sad puppy commercial? Whether it’s a movie, television show, or commercial, the right music can set the tone and make...

June 9, 2023

Yes, MNTN Research is all about Connected Television, but that doesn’t mean we’re disconnected from what CTV’s distantly related cousin – social video – is up to. Because as much as everyone’s talking about CTV, marketers are equally excited by...

March 31, 2023

Ever wondered why some ads resonate more than others? Turns out, it takes more than powerful storytelling and a strong brand to catch a viewer’s eye. Where you place your branded moment matters—not only does this determine how many people...

March 22, 2023

What matters more to a performance marketer—achieving short-term or long-term goals? Likely, it is both. Ten years ago, marketing effectiveness experts Peter Field and Les Binet released The Long and the Short of It, a study of the short-term flaws...

March 6, 2023

Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Is there such a thing as too much reach that dilutes your brand message? Seth Godin once said, “When you speak to everyone, you speak to no one.” In this digest, we'll explore whether or not there is such a...

January 26, 2023

Connected TV has stormed the scene over the past few years, becoming a high-impact and effective touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate TV...

January 25, 2023