Connected TV advertising works best with an audience-first, instead of content-first approach, which raises the age-old question, “How do I find the sweet spot in the first place?” Audience segmentation is much more than demographics and simple economic factors, and...

December 19, 2022

2022 has been a big year for Connected TV (CTV)—the number of users has grown to ~225.7M and in July, CTV viewership surpassed broadcast and cable TV. While these factors bode well for the future of CTV, it’s important to...

December 15, 2022

Often advertisers make the mistake of skipping a few steps before launching their Connected TV campaigns. Though we’ve covered the creative elements that are known to drive performance, there’s another question that brands need to answer before even getting to...

November 29, 2022

What is a Micro-moment? Nowadays, it looks like it takes more than eight touchpoints to win over a customer—especially a B2B customer. “Micro-moments” are gaining traction, as prospective customers do their due-diligence, including viewing detailed product specifications, comparisons and reviews....

October 24, 2022

Understanding the Science Behind Consumer Mindset and Emotion In order for advertisers to create value with their customers, they need to not only build connections, but also understand the ‘why’ in the way they feel. While having a solid brand...

September 1, 2022

Here’s how challenger brands are disrupting the industry with a performance mindset. What is a Challenger Brand? Historically, television advertising has often been reserved for the top-tier advertisers: brands who have the resources and time to make a giant statement...

August 4, 2022

Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up.  Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...

June 28, 2022

Connected TV co-viewing leads to higher ad attention, in some cases more than others. The domino effect of co-viewing is clear—not only does it impact attention, but also affects the value of Connected TV ad buys. This digest dissects the...

June 1, 2022