Streaming’s continued rise set the stage for this year’s Big Game (aka SB LIX) to break viewership records, especially after last year’s game drew 123.7 million viewers. And it delivered — attracting 126 million viewers across various platforms. While traditional...

February 6, 2025

In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...

October 4, 2024

Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...

September 6, 2024

This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...

August 29, 2024

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024

In today's fragmented TV landscape, it’s more important than ever to understand what makes an ad resonate with viewers. A new report from EDO recently explored exactly that: the features that can make or break an ad’s success. They found...

July 26, 2024

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...

December 4, 2023