Showing Results (268) For: Ads
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NFL Streaming Ads Were 66% More Effective Than Linear
Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...
August 29, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....
July 18, 2025
Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription
Streaming viewers are looking to find a balance between price and experience. According to new research from Attest, 38.5% of people say they are comfortable with ads, as long as it means a more affordable subscription. About 21% say they...
May 30, 2025
This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices
Streaming’s continued rise set the stage for this year’s Big Game (aka SB LIX) to break viewership records, especially after last year’s game drew 123.7 million viewers. And it delivered — attracting 126 million viewers across various platforms. While traditional...
February 6, 2025
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...
October 4, 2024
Interactive Streaming Ads Can Improve Brand Recall by 36%
Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...
September 6, 2024
Are B2B Ads Being Seen or Skipped?
This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...
August 29, 2024
Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...
August 22, 2024