Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...

July 24, 2023

Did you know marketers can measure performance metrics on TV ads now? If you’re already on MNTN Research, there’s a solid chance you already knew. If you didn’t know, then we’re so glad we get to be the ones to...

May 24, 2023

With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023