Showing Results (30) For: Travel
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Why Halloween Has Lessons for the Rest of Q4 CTV Advertising
When we think of Q4, our minds often turn immediately to November’s Cyber Five. (Duh, we’re marketers.) But what about Halloween? Spooky season is just a few weeks away, and it’s a great time to go for goals — not...
October 2, 2024
The 3 Key Data Points That Will Prepare Advertisers for Q4 2024
Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...
August 16, 2024
Summertime Brings the CTV Performance Heat
Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...
May 10, 2024
In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox
After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...
May 3, 2024
Performance Is to Advertisers Like Flowers Are to Moms This Mother’s Day
Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...
April 2, 2024
March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court
Move over, NFL — it’s basketball’s time to shine. This week marks the final rounds of the NCAA tournament, where all eyes are as much on the ads as they are on the teams. According to Statista, last year’s men’s...
April 2, 2024
For Connected TV Advertisers, Performance Blooms in Spring
For most brands, the winter holidays are key to increasing business, but there’s a lesser-known seasonal event gaining momentum with advertisers and consumers alike: Spring Black Friday (SBF). Unlike its predecessor, SBF isn’t just one day. Instead, it encompasses all the...
March 28, 2024
How Did Q4 Perform? A Look Into Macro and CTV Ad Trends
Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...
January 26, 2024