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Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions
Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...
August 9, 2022
Storytelling is a Vital Piece of the Ad Puzzle
Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....
June 30, 2022
Get Up to Speed on Testimonial Videos
What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product. A way you can think of...
May 17, 2022
A Primer on AI-Powered Creative Analysis
What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...
April 18, 2022