Almost 80% of Streaming Viewers Are Loving What They Watch

Streaming platforms may be cutting back on original content, but viewers are still happy with what they’ve been watching. According to a new study from Hub Entertainment Research, nearly 80% of subscribers say they’re spending more time watching shows they genuinely enjoy. This is up from 68% during the height of the pandemic in 2020. 

That increase also comes in spite of an overall dip in the number of new content releases from streaming platforms. Instead, older TV series are becoming more popular — 60% of viewers now favor long-running shows, an increase from 54% three years ago. When it comes to original content, Netflix still remains the leader, but fewer viewers (55%) than last year (60%) see it as a stand out in this arena. And as studios cash in by licensing content to other services, 60% of viewers say they’re spotting more of their favorite shows hopping across platforms. These changes highlight how the streaming landscape is evolving, with platforms prioritizing revenue opportunities over sheer volume of original programming.

Connected TV in the News

Comcast Separates Linear and Digital Video, Kicking Off a New Streaming Era
EMARKETER
Comcast is officially separating its linear TV and digital assets, positioning its streaming venture to act more aggressively without linear’s decline dragging it down.

Connected TV Is on the Rise — and Brands Know It
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Connected TV and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV.

Amazon To Shut Down FAST Platform Freevee
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Amazon plans to fold Freevee TV and movie content into Prime Video, its premium streaming ad-supported and ad-free subscription platform, and will phase out all Freevee branding.