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MNTN Research Peeks

A poll for marketers, about marketers

We’re all about data and polls here. Especially those that help shed light on this crazy world we call marketing.

Help us steer the conversation on this month’s topic. No lengthy forms to fill out, no contact info to provide. Just share your thoughts and we’ll include them in our in-depth report.

How are you feeling about upfronts this year? *

Upfronts will always have its place
Uncertain. The TV advertising landscape has changed so much lately!
I see upfronts getting less and less relevant over time.
Meh. I don’t have a strong opinion either way.

Programmatic CTV ad spend will increase 23% this year, or so eMarketer projects. Which CTV strategies do you think will benefit the most? *

Upper-funnel awareness
Lower-funnel performance
Both (there’s room for the full funnel on CTV)

Which advanced performance do you most want CTV advertising to help you measure? *

In-store foot traffic visits
Brick-and-mortar sales
Incremental lift (revenue, web visits, etc)
Performance influence on other ad channels
Other

Add your own

Thank you for sharing your thoughts with us!

We've added your answers to our analysis. If you’re interested in receiving the report along with other insights on the streaming TV landscape, let us know where to send them.

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MNTN Research

MNTN Research was created to provide in-depth analysis of the streaming television and media landscape. As the name suggests, we are an organization within MNTN with a mission to offer first- and third-party research for educational purposes. No sales pitch or promotional nudge—just facts and figures.

Research Areas

Advertiser Trends
Consumer Insights
Ad Creative Analysis

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Interested in a subject we haven’t yet covered? Let us know—we are eager to explore the areas that matter most to our readers.